Multi-Channel
Marketing

Market & Audience Analysis: Effective multi-channel marketing begins with an in-depth understanding of your target audience. We conduct a comprehensive market and audience analysis using both first-party and third-party data to uncover demographic traits, behavior patterns, content preferences, and purchasing tendencies.

Channel Selection Strategy: Not every platform serves the same purpose, nor does every audience behave the same way across channels. Our channel selection strategy helps determine the best-fit mix of advertising platforms—such as TikTok, Facebook, Instagram, YouTube, and Google Ads—based on your goals, budget, and industry.

Cross-Platform Campaign Planning: We develop a cohesive, cross-platform marketing plan that ensures your messaging, visuals, and calls-to-action are unified while optimized for each channel's nuances. This strategy maximizes exposure, reduces duplication, and enhances your ability to track results across multiple customer journeys.

We manage full-funnel ad campaigns across TikTok, Facebook, Instagram, and Xiaohongshu to maximize reach, engagement, and conversions. On TikTok, we create native-style In-Feed Ads, Spark Ads, and branded content that align with platform trends and storytelling formats.

For Facebook and Instagram, we leverage Meta's advanced targeting tools to run performance-driven campaigns including retargeting, lookalike audiences, and A/B-tested creatives that capture attention in feeds, stories, and reels.

On Xiaohongshu, we develop native, trust-based promotional content through in-feed ads, search placements, and influencer collaborations that blend seamlessly with user-generated posts. Across all platforms, we ensure consistent brand messaging while optimizing bidding, creative, and audience strategies for each ecosystem's unique behavior and algorithm.

Platform-Specific Ad Creatives: Each platform has its own style, algorithm preferences, and user expectations. Our creative team designs ad assets specifically tailored for TikTok, Instagram Reels, YouTube Shorts, Facebook Stories, and more.

A/B Testing Assets: Performance marketing thrives on data and iteration. We design multiple ad variations—altering hooks, visuals, copy, and CTAs—to run controlled A/B tests across your chosen platforms.

Branding Consistency Design: In a fragmented digital landscape, brand consistency builds trust. We ensure that every creative asset aligns with your brand's visual identity and voice.

Performance Tracking Dashboard: Data visibility is critical to multi-channel success. We develop real-time dashboards that consolidate metrics from TikTok Ads Manager, Meta Business Suite, Google Ads, and other platforms into one centralized view.

KPI Monitoring & Optimization: We actively track and evaluate all relevant KPIs—like cost-per-click, engagement rate, conversion rate, and revenue per campaign—and adjust strategies accordingly.

Monthly Analytics Report: Beyond real-time tracking, we deliver comprehensive monthly reports that summarize campaign performance, budget utilization, channel comparison, and suggested optimizations.

Sales Funnel Mapping: We map out the entire digital sales funnel—from the first impression to final conversion—based on platform-specific behaviors and user intent. Our mapping process identifies where users drop off and where opportunities exist to re-engage or up-sell.

Retargeting Strategy: Retargeting is essential for bringing back users who've shown interest but haven't yet converted. We design retargeting strategies across all relevant platforms, using dynamic ads, personalized messaging, and time-based segmentation.

Conversion Tracking Setup: Accurate tracking is the backbone of a data-driven marketing campaign. We configure and audit conversion tracking using pixels, Google Tag Manager, UTM parameters, and event scripts across platforms.

Social Media Cross-Promotion: We schedule and manage content distribution across TikTok, Instagram, Facebook, and YouTube Shorts to maximize exposure and engagement. By adjusting content format and publishing time per platform, we ensure each post or ad reaches its intended audience at the right time.

Influencer Collaboration Coordination: Influencers can boost brand credibility and expand reach, especially when chosen strategically. We source, vet, and manage influencer partnerships across different platforms—aligning their audiences with your brand values.

Calendar & Asset Management: Our project management system organizes every campaign asset, deadline, and approval workflow in one place. From video edits to ad captions, we centralize all content in a shared repository with version control, status updates, and review permissions.